As exciting improvements like the Pride Promenade, Normal Street Promenade, and neighborhood upgrades take shape, the heart of Hillcrest remains its small businesses — the restaurants, bars, salons, shops, and entrepreneurs who make this neighborhood feel like home.

Still Fabulous is a community-driven program created to support these businesses during this chapter of transformation. Through our monthly raffle, every time you dine, shop, or treat yourself in Hillcrest, you can enter to win prizes — all while helping keep money circulating where it matters most: right here in our local community.

How the Raffle Works

Every time you visit a participating Still Fabulous business:

1. Scan the “Still Fabulous” QR code in-store.

2. Submit the quick entry form.

3. You’re entered to win that month’s prize!

• Each visit = one entry

• Two Winners selected monthly

• Prizes include event tickets, gift cards, and local experiences

Still Fabulous Participating Businesses

Explore the incredible businesses participating below, discover somewhere new, and be part of keeping Hillcrest vibrant, resilient, and still fabulous! For a quick full list, please scroll to the bottom of this page.

Cellar Hand | 1440 University Ave

Tucked along University Avenue, Cellar Hand brings a fresh, thoughtful take on dining in Hillcrest — where every plate and pour tells a story of California. Rooted in a farm-to-table philosophy, their seasonal menu highlights hyper-local ingredients sourced from nearby farmers, fishers, and artisans, creating an experience that feels both elevated and deeply connected to the community.

ColorBar San Diego | 3830 4th Ave

A trusted part of the Hillcrest beauty community, ColorBar San Diego is known for helping clients look and feel their absolute best in a welcoming, comfortable space. With a passionate team dedicated to their craft, ColorBar specializes in personalized color, expert styling, and services designed to bring your vision to life.

Crest Cafe | 425 Robinson Ave

For over 40 years, Crest Cafe has been a true Hillcrest staple — serving up bold, comforting food with a side of community. Family-owned and proudly LGBTQ+ friendly, Crest has long been a gathering place where locals, visitors, and friends alike come together over hearty breakfasts, stacked burgers, and their famously welcoming atmosphere.

Gioia’s Room Boutique | 3870 5th Avenue

Colorful, expressive, and full of personality, Gioia’s Room Boutique is one of Hillcrest’s most beloved spots to find something that makes you feel amazing the moment you put it on. Known for its bold styles, flattering fits, and ever-changing collection, Gioia’s makes shopping feel fun, personal, and a little bit like catching up with an old friend.

Hillcrest Brewing Company | 1458 University Ave

As the world’s first gay brewery, Hillcrest Brewing Company is more than just a place to grab a beer — it’s a cornerstone of Hillcrest’s community and pride. Known for their handcrafted brews, laid-back energy, and welcoming atmosphere, HBC has created the kind of neighborhood gathering space where everyone feels like a regular.

Negociant Winery | 1263 University Ave

Tucked into the heart of Hillcrest, Negociant Winery brings the winemaking experience into the city with their one-of-a-kind urban winery and tasting room. Specializing in small-batch wines crafted from premium California grapes, every bottle is blended, aged, and bottled right on site — giving each pour its own personality and story.

Nola on 5th | 3683 Fifth Avenue

Bringing the bold flavors and soulful spirit of New Orleans to the heart of Hillcrest, NOLA on 5th is a family-owned favorite where every visit feels like a celebration. From classic Louisiana comfort dishes to festive cocktails and lively energy, NOLA delivers an experience that’s as vibrant and welcoming as the neighborhood itself.

Starry Lane Bakery | 3925 4th Avenue

Sweet treats everyone can enjoy — that’s the magic of Starry Lane Bakery. This Hillcrest favorite is a completely plant-based, allergen-friendly bakery crafting classic desserts that are 100% free from the top 10 food allergens, including gluten, dairy, eggs, nuts, and soy. From cookies and cupcakes to seasonal specialties, everything is handmade with care so no one has to miss out on something delicious.

Participating Businesses: