Hillcrest 5th & Penn
Take a stroll through the vibrant 5th & Penn block in Hillcrest—where 5th Avenue meets Pennsylvania Street! This lively corner is home to an amazing mix of local gems, from salons and fitness studios to bars, restaurants, and beauty shops. Come explore all it has to offer!
5th & Penn Fun Fact!
Did you know the Hillcrest Classic Car Show rolls right onto the 5th & Penn block? That’s right—while the Normal St. Promenade is in full swing, you can catch a lineup of vintage hot rods and showstoppers every third Saturday of the month from 1–3:30 PM.
It’s the perfect excuse to grab a bite, sip something cold on a patio, and take a cruise (on foot) through some serious chrome dreams.
Get to know the 5th & Penn Businesses
Enjoy a laid-back experience with friendly barbers and even a complimentary beer during your visit. Specializing in clean haircuts, beard trims, classic shaves, and creative designs, this shop is where style and comfort come together.
3704 5th Avenue
Hours: Mon - Fri 10 AM - 6 PM | Sat 10 AM - 3 PM
A European-style coffee shop and wine bar, Divo Diva offers a cozy setting to savor rich coffees, fine wines, and delicious bites. Known for its welcoming atmosphere and unique Opera dinner shows, owners Victoria and Rosario invite you to relax and experience their charming café.
Hours: Fri - Mon 8 AM - 6 PM | Tue-Thur 8 AM - 4 PM
Serving up flavor-packed creations, Deli Llama offers more than a dozen signature sandwiches made fresh to order. Whether you’re grabbing one to-go or enjoying it right on the lively corner of 5th & Penn, this local favorite is all about big taste and neighborhood charm.
3702 5th Avenue
Hours: Mon - Sat 10:30 AM - 4 PM
Located on the northern corner of 5th & Penn, Urban Mexican Cuisine blends bold flavors with a lively atmosphere. Stop in for happy hour Tuesday through Friday from 3–5 PM and enjoy tasty bites alongside their popular $5 barrio margaritas.
3707 Fifth Avenue
Hours: Tues - Sat 10 PM - 9:30 PM
Tucked in the heart of Hillcrest, La Bonne Table brings the flavors of the French countryside to San Diego. This intimate bistro is known for its warm, cozy atmosphere and authentic country French cuisine. With limited seating, reservations are recommended for a truly special dining experience.
3696 5th Ave
Hours: Tues - Sat 5 PM - 10 PM
Your go-to for medical-grade laser hair removal, skincare treatments, body contouring, and aesthetic dermatology. Their sleek, modern clinic offers non- and minimally-invasive services are all delivered by a team of registered nurses, physician associates, and nurse practitioners backed by board-certified dermatologists.
3671 Fifth Ave
Hours: Mon - Thurs 8 AM - 8 PM | Fri - Sun 10 AM - 6 PM
A beloved family-run gem in the heart of Hillcrest, Huapangos delivers authentic Mexican fare with a welcoming personal touch—your hostess might just be the owner's daughter, and your waiter could be the owner's son.
Unwind with unbeatable happy hour specials Monday through Friday from 3:00 PM to 6:00 PM. Guests can enjoy tempting drink deals such as budget-friendly margaritas and more popular sips!
3693 Fifth Ave
Hours: Mon - Thurs 11 AM - 9 PM | Fri - Sat 9 AM - 10 PM | Sun 9 AM - 9 PM
Savoir Salon blends modern style with a welcoming atmosphere. The friendly team is dedicated to making every client feel at home while delivering a personalized experience. From fresh cuts and color to tailored styling, Savoir Salon focuses on creating looks that reflect your individuality in a relaxing, professional setting.
3690 Fifth Ave
Hours: Mon 10 AM - 4 PM | Tues 10 AM - 6 PM | Weds - Thurs 10 AM - 7 PM | Fri 10 AM - 6 PM | Sat 9 AM - 5 PM
Find your strength at Pure Barre where low-impact, high-intensity movement meets mindful energy. This total body workout is designed to build strength, boost flexibility, and welcome every body to the barre. Located right here at 5th & Penn.
3650 Fifth Ave
Hours: Mon - Thurs 6 AM - 7:30 PM | Fri 6 AM - 5:30 PM | Sat - Sun 8:30 AM - 12:30 PM
NOLA on 5th brings the bold flavors and soulful spirit of New Orleans straight to the heart of Hillcrest. This family-owned gem offers a laid-back bar and sunny patio downstairs, while upstairs transforms into a vibrant, upscale dining experience with views over lively 5th Avenue.
3683 Fifth Ave
Hours: Mon - Fri 11 AM - close (8 PM or later) | Sat - Sun 10 AM - close (8 PM or later)
Dolly’s passion for beauty began over 50 years ago, learning the art of threading and sugaring from a neighbor in her childhood home. Since then, she’s shared her craft with clients across India, Iran, and the U.S. , bringing a legacy of precision and care to every brow. Experience her time-honored techniques right here at 5th & Penn.
3650 Fifth Ave
Hours: Tues - Fri 10 AM - 6 PM | Sat 9 AM - 5 PM | Sun 10 AM - 4 PM
Hash House A Go Go is all about bold flavors, big portions, and a twist on Midwest comfort food. For over 20 years, they’ve been serving up our signature ‘twisted farm food’ and handcrafted cocktails with a side of fun. Stop by for the full Hash House experience at 5th & Penn!
3628 Fifth Ave
Hours: Mon - Fri 7:30 AM - 2 PM | Sat - Sun 7:30 AM - 2:30 PM
Corner Cafe serves up authentic Chinese comfort food, made fresh for dine-in or takeout. From crave-worthy lunch specials to generous party trays, it’s your go-to spot at 5th & Penn for bold flavors and satisfying bites.
3614 Fifth Ave
Hours: Mon,Tues, Thurs, Fri 11 AM - 9 PM | Sat - Sun 3 PM - 9 PM
A true cocktail lover’s paradise, The Loft is an iconic gay bar nestled in the heart of Hillcrest on the 5th & Penn block. Known for its divey charm and fun-loving social scene, it’s the perfect spot to sip, mingle, and feel right at home.
3610 Fifth Avenue
Hours: Mon - Sun 11 AM - 1:30 AM
In the Heart of Uptown San Diego
Welcome to 5th & Penn—your gateway to all things fabulous in Hillcrest. Located in the vibrant southern stretch of the neighborhood’s west side, this lively block is just a short walk from San Diego icons like the Hillcrest sign and Balboa Park.
Start your day here: grab coffee, brunch, or cocktails at one of our standout local spots, then explore the block’s unique mix of beauty, wellness, dining, and community. Whether you’re parking here and strolling to Balboa Park or just popping in for a quick patio moment, 5th & Penn is always buzzing with something fresh.
Local flavor. Walkable charm. And new discoveries around every corner—come see what’s happening at 5th & Penn.
Discover the Block
Get to know the businesses that make 5th & Penn one of Hillcrest’s most walkable and welcoming corners. From cafés and cocktail spots to fitness studios, salons, and neighborhood favorites—you’ll find everything you need (and plenty you didn’t know you were looking for) all on one fabulous block.
Use the map to the left to explore who’s here and where to head first.
