Fabulous Hillcrest, and Your Guide To Fabulous are promotional programs of the Hillcrest Business Association. For questions, comments or concerns, or to find out how your Hillcrest business can be included in "Your Guide To Fabulous," please call or contact: Eddie Reynoso, Marketing + Member Services Director.
The Hillcrest Association was established in 1921, making it the oldest business association in San Diego. In 1984, at the urging of local businesses and residents, the city of San Diego formed the Hillcrest Business Improvement District (BID). Joyce Beers was the first executive director. The HBIA represents over 1,200 businesses, administering a portion of the funds collected by the city through local business licenses.
The association employs private security patrols in the core of our neighborhood and pays the electric bill for our beloved Hillcrest sign. In 1999, the HBIA established the Uptown Partnership, Inc., a non-profit corporation focusing on projects to improve uptown parking and transportation resources.
Hillcrest Business Association
3737 University Avenue, Suite 202
San Diego, California, 92103