Get to know Fabulous Hillcrest

With a span of over a dozen blocks along University Avenue, the neighborhood has staked its claim of diversity with the 65 foot tall Hillcrest Pride Flag at Pride Plaza on one end of the rainbow, and its famed and historic Hillcrest sign on the other.  The monumental rainbow flag on the east end serves as a community gathering point for celebrations, rallies, special events and also serves as the starting point for the nation's third largest LGBT Pride parade.  Pride Plaza also hosts the Hillcrest Farmers Market, known as San Diego's largest and best farmers market.  The market features over 175 vendors every Sunday - rain or shine - from 9am until 2pm.  On the west end, the Hillcrest sign marks the heart of the community, an area filled with quaint shops, a monthly art walk, restaurants and thrilling bars-  said to be the area where "Sunday Funday" was born.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo


Saturday, April 13, 2024, 12pm -4pm.

With 25 fantastic Hillcrest restaurants participating, foodies have a chance to sample some of Hillcrest's best dishes and beer samples. From quaint French cafes to Italian style bistros to five-star dining delights, this is the most anticipated self-guided culinary walking tour in San Diego! Sample bites ranging from Pad Thai, Sashimi, Italian Antipasto, or Classic American Comfort Food! Your taste buds will go wild on this international culinary journey throughout Hillcrest! Enjoy your friends, the gorgeous weather, and one unforgettable tasting adventure! 

Sunday, April 21st, May 19th, & June 16th, 2024, 1
2 pm - 6 pm

Listen up, party people! If you're a Sunday slacker, you're doing it all wrong, especially if you're not in Hillcrest. This magical neighborhood has Sunday Funday down to a science, and now, they're adding a new event to the scene on the 3rd Sunday of April - June. Get ready for an epic Sunday afternoon packed with music, refreshing summer drinks, your favorite neighborly faces, and comfy lawn chairs all under the watchful eye of the Hillcrest Pride Flag. First stop? The Farmers Market, then it's time to bop over to Sunday Funday on Herbert Street. Don't miss out on the fun!

Walk in ART on First Thursdays

Walk in ART and explore a night filled with lively entertainment, art, food, and music in and around Mural Alley. Find an Art Market featuring unique vendors, creative food offerings with a range of delicious dishes, music, and surprise performances. Follow an interactive digital map on your mobile device to lead you to the event’s features including selfie-booths, psychic readings, live art, music, complimentary Reeds Ginger Beer, and a paint and sip with specialty drinks.


Order your Hillcrest Mini Sign today!

Get your neighborhood Swag at the Fabulous Hillcrest Store!

The new Hillcrest Pride LED sign is in stock!!! Category 6 led has made given their mini Hillcrest Sign a glow-up! The new version of the sign features the Progress Pride Flag or unique rainbow letters. They’ll make a wonderful addition to your apartment or office! Order yours today and a portion of your purchase will go to maintain the real Hillcrest Sign.

Show your neighborhood pride by picking up a T shirt from the Fabulous Hillcrest online store! We have a terrific range of trendy T shirts celebrating the neighborhood and the Hillcrest Farmers Market. We also feature window clings, market bags, and you can even pick up a remnant of the Hillcrest Pride Flag that once flew on Hillcrest’s flag pole.

Shipping is available or you can stop by the Hillcrest Farmers Market and pick up your swag for free!


We are making parking in Hillcrest a breeze. Don't worry about finding parking. Our parking list gives you all the parking resources to save you time. Visit our partners at Access Hillcrest to learn more.

Hillcrest is known as an international cuisine dining destination. It offers some of the best restaurants in San Diego. Some have been featured on television and lifestyle magazines.

Fresh + Fabulous! Every Sunday, over 175 vendors bring fresh produce, seasonal fruits, gifts, arts, crafts, and flowers- all locally grown and produced. Our market also features live music and special events!