Welcome to Fabulous Hillcrest

The epicenter of fun & hip places to, eat, play, shop & stay in San Diego's most colorful, vibrant, proud & diverse neighborhood! We invite you to discover and explore our neighborhood’s highly acclaimed restaurants, thriving shopping district, exciting nightlife, and one-of-a-kind street fairs and special events. 

The Center Of It All

Located just a few minutes north of Downtown San Diego, Fabulous Hillcrest sits in the heart of San Diego, offering an eclectic mix of bars, restaurants, coffee houses, boutiques and one-of-a-kind shops. Hillcrest has long been recognized around the world as the hub of San Diego's LGBTQ community, and celebrated for it's pedestrian-friendly streets and international dining scene.

Featured Event: Nightmare on Normal Street

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Hillcrest’s haunted Halloween dance party and costume competition is back! With late night live entertainment, a costume competition runway, outdoor bars, and the best people watching in all of San Diego - this is an event you won’t want to miss!

Get tickets here!

Upcoming Events

Your Guide to Fabulous

With a span of over a dozen blocks along University Avenue, the neighborhood has staked its claim of diversity with the 65 foot tall Hillcrest Pride Flag at Pride Plaza on one end of the rainbow, and its famed and historic Hillcrest sign on the other.  The monumental rainbow flag on the east end serves as a community gathering point for celebrations, rallies, special events and also serves as the starting point for the nation's third largest LGBT Pride parade.  Pride Plaza also hosts the Hillcrest Farmers Market, known as San Diego's largest and best farmers market.  The market features over 175 vendors every Sunday - rain or shine - from 9am until 2pm.  On the west end, the Hillcrest sign marks the heart of the community, an area filled with quaint shops, restaurants and thrilling bars-  said to be the area where "Sunday Funday" was born.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo


We are making parking in Hillcrest a breeze. Don't worry about finding parking. Our parking list gives you all the parking resources to save you time. Visit our partners at Access Hillcrest to learn more.

Hillcrest is known as an international cuisine dining destination. It offers some of the best restaurants in San Diego. Some have been featured on television and lifestyle magazines.

Fresh + Fabulous! Every Sunday, over 175 vendors bring fresh produce, seasonal fruits, gifts, arts, crafts, and flowers- all locally grown and produced. Our market also features live music and special events!

Find us on Instagram: @FabulousHillcrest