Calling all foodies! Over 25 of Hillcrest's hottest restaurants are opening their doors and serving up their mouth-watering, signature dishes. From cozy cafes to swanky bistros to high-end dining spots, this self-guided culinary walking tour is THE event of the year in San Diego! Get your taste buds ready for a flavor-packed journey through Hillcrest, with Pad Thai, Sashimi, Italian Antipasto, and Classic American Comfort Food all on the menu! So, gather your pals, soak up the sun, and get ready for a food adventure like no other!


Tickets

Don’t wait because tickets for this exciting event always sell out! And when they sell out, they’re gone! A ticket entitles you to a sample at each of our participating locations including drink samples for those over 21 years of age at participating retailers.

Will Call Locations

In order to prevent long lines at participating restaurants, guests have the option to select one of two check-in stations when they purchase their ticket. Guests who purchased tickets online must bring the printed ticket (or ticket saved to your phone) to their chosen Check-In Station to receive their official Event Map. Day of Tickets will be available at both check-in stations.

Check in locations:

  1. East Hillcrest location: Hillcrest Business Association: 1601 University Ave.

  2. West Hillcrest location: US Bank building at Fifth Ave. and University Ave.

After you have received your official Tasting Card and Event Map, enjoy your time in Fabulous Hillcrest! Since this is a self-guided walking tour, feel free to explore the neighborhood at your own leisure. We recommend starting from Park Boulevard and heading west to 3rd Avenue to avoid the crowds!


Tips and Tricks for getting the most out of the Taste of Hillcrest.

We've got some exciting tips to help you get the most out of Taste of Hillcrest this year! Taste of Hillcrest is one of the oldest tasting events in the City and we want to make sure you get the most our of it.

Tip #1: Discover our two Will-Call locations. Checking into the event is easy. Bring your bar code on your phone or your printed ticket (you would have received an email) to one of our two will-call locations to get your map and ticket. The east location is at 1601 University (University and Herbert) and right under the Hillcrest Sign at Fifth and University Ave. (right next to US Bank).

Tip #2: Follow the balloons. Each of the participating locations at the event will be marked by white and orange balloons. They'll also have posters indicating what number location they are. So when you're walking through the neighborhood keep you eye out for the balloons to find your way.



2024 Locations

SIP: cold brew coffee or iced tea | Sample: fudge brownie bites

Sample: Tacos | Sip: Margarita (21+)

Sample: berrylicious waffle | Sip: Wine Slushy (21+)

Sip: NOLA on 5th Lager | Sample: Jambalaya

Baikohken Ramen Sample: TBD

Sample: sweet: shortbread or savory: crustini

Sample + Sip: TBD

Sip: Milk Tea (all ages)

Sample

Sip: Hillcrest speciality Cocktail + 20% discount for attendees

Sip: Hillcrest speciality Cocktail

SIP: Hillcrest Speciality Cocktail + make n take wine glass charm bar

Sip: Peach Mango, Ube Taro, and traditional Kava

Sample: Wings

Sip: TBD

Sample: Homemade Fudge

Sip: Espresso hot or iced

Sample: Chardonnay Mushroom Melt

Sample: 1 oz ice cream cone

Sip: speciality Cocktail

Sample: Toasted Ravioli and Chicken Flautas | Plus RECEIVE a BOGO entree card to use at a later date

Sip: Strawberry Lemonade Cocktail

SIP: speciality Cocktail

Sample: Bakery Appetizer

SIP: mimosa

Sample: Brownie Bites

Sip: Hillcrest speciality Cocktail

Sample: Chocolate Chip Cookies

Sample: sweet & SAVORY crepes | SIP: French wine or cider

Sample: Margarita Pizza

Sample: TBD

Sip: Hillcrest speciality Cocktail

Sample: Pizza Bites

Check back for additional locations up to the event!


2023 Participating Locations: Hairspray, Tavola Nostra, Ramen Ryoma, Furn Saji, Gossip Grill, Kafe at the Abpopa, Barrel & Board, & Bar, Fruitcraft, Menya Ultra, Sweet Stop, Chiefy Cafe, Handel’s Ice Cream, Creme de La Crepe, Tacas, Nola on 5th, Tacaliente, Crest Cafe, Number One on Fifth, Don Cabron Tacos & Chelas, DiTorr, Flicks, Green Fresh Florals, Our Green Affair, HillCrust Pizza, Gioia’s Room Boutique, AWOL, Lestat’s, Candy Pushers, happyfastdelicious, Urban Mo’s, Baja Betty’s, ACE Hardware, Babycakes


Event Partners:


Your business can participate in the Taste of Hillcrest 2024.

Restaurants and retail stores interested in participating in the Taste of Hillcrest should email Valerie at valerie@hillcrestbia.org


Media 2024.

Press release: February 2024 // Photos and graphics